top of page

What is Joah?

Updated: May 23, 2019

Joah Beauty Collection Review
Joah Beauty Collection Vox Box Review

JOAH is a new Korean Beauty line that has just launched exclusively with CVS.

Joah is Korean for “I LIKE IT”. The brand focuses on celebrating life, fearlessly, flaunting your femininity & being apologetically girly. I don't just "Like it", I Love it! Joah emphasizes that beauty confidence comes from within, but realizes that makeup helps, too. I love embracing my girly side and I couldn't agree more! It is important to love your own skin, but as someone who suffers from thee insecurity of acne scars, I equally understand how beauty products can give you that little extra confidence boost!

What is K-Beauty Joah Cosmetics
Joah Beauty Collection inspired by K-Beauty

K-Beauty is a trend for beauty products that is rooted in Korean culture. K-Beauty's philosophy is that respect for skin comes first and what you put on your face really counts. Joah has brought the ideals of K-Beauty (at an affordable cost) though healthy ingredients, ground-breaking formulations, superior quality, exceptional performance and cruelty free practices! And YES, They have really launched a superior product!


joah brow pencil review


Shade: Cool taupe

Price Point: $8.99

Out of all of the Joah Products I received their Brow Pencil is my FAVORITE!

I am officially obsessed with this thin precision tip pencil. It is perfection!

The blend-able formula fills, shapes & transforms OK brows into WOW brows! The fin point tip creates fine hair-like strokes; perfect for drawing in the most natural looking brows. The Spoolie side (a must for all brow pencils) helps groom and smooths brows into place. The smudge-proof, budge-proof formula lasts all day.

Product Over view

Great color

Long lasting

Easy application

Love the texture and fine tip end.

Final Thoughts:

This will be my new go to brow product! Hands down, the best brow pencil I have ever used! Better than the leading Luxe beauty brands! If you are needing a new brow pencil. This is your honey hole! Definition that could dupe for microblading and at a price you can’t beat!


joah Felt tip eyeliner review


Shade: Black

Price Point: $7.99

If I am wearing liquid eyeliner, it is a felt tip pen. Joah's felt tip liner did not fail to impress compared to my normal routine eyeliner. It is water resistant and provides easy application. The felt tip creates a precise wing look. Great consistency. Goes on + stays on without running.

Product Overview:

Rich pigment


Super-fine application

Flexible felt tip

Product that you can build

Final Thoughts:

I love the color, longevity and consistency! My only draw back is that the felt tip is a little too firm compared to what I typically use. However, that’s simply a personal preference and the product itself is worth snagging for nailing your wing eyeliner look!


Joah sweet cheeks matte gel lipstick review
Joah Shade - Sweet Cheeks Matte Gel Lipstick


Shade: Sweet Cheeks

Price Point: $5.99

Available in 10 shades

This Matte Lipstick has lightness of a gel and the long-wear of a matte finish. It is comfortable to wear thanks to dry-touch oils and a wax-free formula. The formula is very pigmented and provides full rich color. The color quickly sets to a in place matte finish.

Product Overview: Gel lipstick

Glides on for easy application

Feels weightless

Richly pigmented color

Quickly sets to a matte

Dry-touch oils and a wax-free formula

Final Thoughts

I like that it has a light scent that it is not over whelming. It provides a swoon worthy matte finish without being to dry. The smooth texture is my favorite part. My only drawback is that it does not have as long of a wear as I prefer. After a couple hours I felt that it did start to dry out and slightly giving me a flaky faded look on my lips. The shade "Sweet Cheeks" is a little to dark for every day wear on a fair blonde like myself. However I would wear it for a date night or girls night out! If you like to reapply your lip color every couple hours anyways, than this is worth snagging your favorite shade for the price!


Eyeshadow Palette

Price Point: $9.99

Comes with 6 Shades

If you are a shimmer queen or bronzed goddess, you will love this palette! "Birthday Suit" is a warm tone collection that covers your highlight, neutrals, and dark smokey eye needs. The colors are full of great pigmentation that stays on. You can build this eyeshadow palette to create looks from natural to going out in thee city!

Product Overview: Long-lasting eyeshadows

Rich Pigment and Color

Shimmer Palette

Neutral and brown color tones

Versatile for day to night

Bronze Shimmer Goddess Finish

Final Thoughts:

If you like a shimmer palette, you will LOVE this! It has thee perfect shimmer and bronze spectrum to really give your eyes that glowing pop! Shadow stays on and last. I never had an issues with the shadow falling down on my cheeks through out the day. The color is easily buildable and does not take much product to give your eyes a full color look! It comes with one matte color in a medium brown shade called "Cappuccino". I prefer a matte shadow, so "Cappuccino" is my favorite shade out of this palette. If you only like matte shadows, this palette is probably not for you, but if you love shimmer shadows this is a huge win for you!


Joah Beeauty Finished Look Makeup review
Finished Look with Joah Beauty products

Overall Impression:

Joah is a bomb beauty line! It is well worth the hype. Quality superior product at a seriously affordable price! The esthetics are girly and chic! The brow pencil has changed my life forever! I am overly impressed with this K-Beauty breakthrough! I highly recommend Joah Beauty and really love everything about their launch and new unveiled products!

I received these products complimentary to test and review. All opinions and reviews are my own and I will always shoot it straight with you (the good, the bad, and the bless ..honey no).

Have you tried Joah?

Let us know your thoughts in the comments below?


Recent Posts

See All


bottom of page