What is Joah?

Updated: May 23, 2019

Joah Beauty Collection Review
Joah Beauty Collection Vox Box Review

JOAH is a new Korean Beauty line that has just launched exclusively with CVS.

Joah is Korean for “I LIKE IT”. The brand focuses on celebrating life, fearlessly, flaunting your femininity & being apologetically girly. I don't just "Like it", I Love it! Joah emphasizes that beauty confidence comes from within, but realizes that makeup helps, too. I love embracing my girly side and I couldn't agree more! It is important to love your own skin, but as someone who suffers from thee insecurity of acne scars, I equally understand how beauty products can give you that little extra confidence boost!

What is K-Beauty Joah Cosmetics
Joah Beauty Collection inspired by K-Beauty

K-Beauty is a trend for beauty products that is rooted in Korean culture. K-Beauty's philosophy is that respect for skin comes first and what you put on your face really counts. Joah has brought the ideals of K-Beauty (at an affordable cost) though healthy ingredients, ground-breaking formulations, superior quality, exceptional performance and cruelty free practices! And YES, They have really launched a superior product!


joah brow pencil review


Brow Down To Me Precision Brow Pencil

Shade: Cool taupe

Price Point: $8.99

Out of all of the Joah Products I received their Brow Pencil is my FAVORITE!

I am officially obsessed with this thin precision tip pencil. It is perfection!

The blend-able formula fills, shapes & transforms OK brows into WOW brows! The fin point tip creates fine hair-like strokes; perfect for drawing in the most natural looking brows. The Spoolie side (a must for all brow pencils) helps groom and smooths brows into place. The smudge-proof, budge-proof formula lasts all day.

Product Over view

Great color

Long lasting

Easy application

Love the texture and fine tip end.

Final Thoughts:

This will be my new go to brow product! Hands down, the best brow pencil I have ever used! Better than the leading Luxe beauty brands! If you are needing a new brow pencil. This is your honey hole! Definition that could dupe for microblading and at a price you can’t beat!


joah Felt tip eyeliner review